Monday 17 February, 2014
Red is a colour you expect to see on Valentine’s Day but staff from Markerstudy Group took it one step further this year. Wearing varying shades of scarlet, crimson and ruby for ‘Wear it Red Day’ on 14th February, group employees from all over the country raised more than £900 for Rainbow Trust Children’s Charity.
‘Wear it Red Day’ is organised by I Love Claims, an insurance industry communication and networking forum which promotes working together for the benefit of the customer. I Love Claims aims to raise £500,000 for Rainbow Trust Children’s Charity, which provides support to families who have a child with a life threatening or terminal illness.
Around 300 group staff from Markerstudy Limited, Zenith Insurance Management UK Limited, Auto Windscreens, TCW Group and Vision Vehicle Solutions got involved, from sites in Kent, Sussex, Surrey, Berkshire, Milton Keynes, Derbyshire and the West Midlands. Employees dressed in red, decorated offices, baked cakes and arranged Valentine’s themed competitions and quizzes to raise money for the cause.
Lizzie Smith-Foreman, Head of Group Marketing and Communications, said: “Our offices, contact centres and fitting centres around the country were positively rosy and we’re delighted to have been involved to raise funds for such a good cause. The event created a real feel-good factor, which certainly put us all in great mood on the most romantic day of the year!”
Louise Bingham, Rainbow Trust’s Corporate Partnerships Manager, said: “A fantastic number of companies from across the UK motor claims sector supported the day and we are very grateful for all the money Markerstudy Group has helped to raise. It makes a huge difference in helping us provide much-needed emotional and practical support to terminally ill children and their families."