Wednesday 3 February, 2016
Markerstudy has announced that Chaucer Direct will be re-branded as Geoffrey Insurance Services from March 2016. In keeping with its historical lineage, which paid homage to the medieval English poet, Geoffrey Chaucer, the move follows the acquisition of Chaucer’s UK motor business in July 2015.
Geoffrey Insurance Services will continue to build on the Whitstable based brand’s already enviable reputation, specialising in providing 5 star Defaqto rated motor insurance products alongside industry leading levels of customer service. Paul Baxter, Head of Direct, commented: “We chose the name Geoffrey to give the company a fresh identity whilst also honouring our historical roots and retaining our reputation for high standards of service.”
Markerstudy Group Underwriting Director, Gary Humphreys added: “Geoffrey Insurance Services will sit alongside Markerstudy’s Zenith Direct brand, ensuring we have a strong presence on aggregators and in direct sales. We have high hopes that Geoffrey will position us to be even more attractive to new and existing customers.”