Monday 19 March, 2018
The app, which launched in October 2017 with pet, temporary motor and gadget insurance is debuting the additional product with a mainstream TV advertising campaign utilising the theme of ‘puppy play’, a role-playing activity, said to have a 12,000 strong audience in the UK alone.
TRiCE is the brain child of Insurance Group Markerstudy and insure-tech platform provider RDT. Its unique selling point is its rating technology, powered by RDT which allows users to obtain a quote in seconds and is almost a minute faster than the nearest rival in most products.
Markerstudy Group Director of Marketing and Communications, Lizzie Smith-Foreman said: “We’ve been working to create a unique proposition in the market for some time, bridging the gap between insurance, technology and big data to make things easier for the end user. With a USP of significant time saving we knew that we had something really unique in the market but we have waited until we could boast a wider spectrum of products on the app before launching our consumer campaign. We’ve always done things a little bit differently and we’re anticipating that this will get tongues and tails ‘wagging’. We hope that consumers will love the app and the concept as much we do.”