MARKERSTUDY TEAM UP WITH AIR AMBULANCES UK TO SUPPORT LIFESAVING SERVICES

Markerstudy Group, one of the UK’s leading general insurance service providers, today announces its national charity partnership with Air Ambulances UK (AAUK), the organisation championing and supporting the lifesaving work of the UK’s 21 air ambulance charities.

This partnership aims to raise vital funds to support air ambulance missions across the UK. Initially, fundraising will take place through a range of colleague initiatives and events, designed to engage teams and raise awareness of the critical care services provided by air ambulance charities.

The UK’s 21 air ambulance charities deliver advanced, pre-hospital care to people experiencing life-threatening injury or illness, with most missions funded almost entirely by donations. Each mission costs on average £4,165*, and this support will help ensure air ambulance crews can continue to respond quickly and effectively across the UK.

Markerstudy colleagues will be able to take part in a variety of fundraising activities throughout the year, supporting the lifesaving work of the air ambulance charities serving their local areas.

Mark Heaven, Head of Corporate Fundraising at Air Ambulances UK, said:"We’re delighted to welcome Markerstudy Group as a national partner. Their commitment to supporting the lifesaving work of the UK’s air ambulance charities will make a real difference. The fundraising efforts of their staff will help keep critical care teams flying and ready to respond, and we’re incredibly grateful for their support."

Lizzie Smith-Foreman, Chief Marketing, Communications and Sustainability Officer at Markerstudy Group, said:
"We’re proud to partner with Air Ambulances UK and support the incredible work of the air ambulance charities. Their network attended over 8,400 road traffic accidents in 2024 and as a motor insurance provider, we constantly look at how we can support our customers and the sector as a whole. This partnership means we can help the network provide critical care to those who need it, and we’re looking forward to getting involved in fundraising activities and helping make a real difference to people across the UK."

Air ambulance charities carry out an average of 134 missions every day — each funded by the generosity of the public, supporters, and partners. This partnership will help fund lifesaving care and raise awareness of the challenges these charities face in delivering emergency response and critical care services across the UK.

*This varies by location, as well as the needs and operational models of each individual air ambulance charity.